Elon is begging you to go viral

Use Grok-3 to get more inbounds

February 23, 2025

Hi There,

In this issue of the automated salesman newsletter, we’ll discuss how you can use Grok-3, the new model from xAI, to turn your company articles into viral X (formally Twitter) threads that will have prospects DMing asking for a call.

As always feel free to jump to the part you care about:

X, formerly known as Twitter, is an often neglected source of great leads.

While it gets rightfully criticized for the amount of bots and spam you can find on the platform, X has become the new town square.

The place where everything goes down.

It’s the primary place for high-level personas to get the news shaping their respective markets.

However, as opposed to LinkedIn, where CXOs get bombarded with connection requests and unsolicited DMs…

It’s common to find CEO or Founders, of Fortune 100 companies and top-funded startups, with just a couple of followers.

X has the most attention from the C-Suite and above-the-line personas while having the least competition between salespeople for their eyeballs.

So regardless of your politics, X is a place every salesperson should at least experiment with.

Hence why going viral on the platform has become the new holy grail.

For a founder, it might mean visibility from VCs.

For an engineer, it might mean getting attention from recruiters.

And for salespeople, it might mean leads DMing you asking for a call.

One viral moment has the power to change your whole year.

And recently there hasn’t been a bigger strategy for going viral than writing Threads.

For those who don’t know, X threads are subsequent posts that share a valuable piece of information in a longer post context.

You can see an example of last week’s newsletter as a thread here:

They are usually 6-12 posts long and end with a CTA.

The CTA could be for someone to DM you, sign up for your newsletter, or book a call directly.

Now imagine yourself in the shoes of your prospect.

You log into X to see what’s going on in your industry

When you come across a well-crafted, engaging, and valuable post that:

a. Solves a problem that you’re having

b. Shares a unique insight

While:

c. Making the person who wrote it authority

And:

d. Getting you into an emotional state

Are you more or less likely to be interested in what they’re offering than if they’re just another person of 100 asking for a meeting on your LinkedIn DMs?

And now imagine this post reaches 1,000-10,000 people.

Not too bad huh?

Ok I understand, but I don’t have the time to learn how to write a viral X thread. Is there an easier way?

Well, luckily for us, XAi, the company founded by Elon Musk to compete with Open AI released Grok-3 this week.

You can think of Grok-3 as X’s version of ChatGPT.

It even launched similar tools like deep research.

Which we discussed in the past issue of the newsletter.

You can read about it here.

So which one should I be using?

Which one is best, will depend on the person trying them out.

And it may vary task by task.

In my case, I still like the way OpenAI ChatGPT performed for most use cases.

Except one.

You see Grok was trained on X’s tweets and data.

Which is full of the world’s best writers.

This means Grok is exceptional at creative writing.

And even more so at understanding what makes a good tweet.

I think I understand where this is going, but how can I use this to my advantage?

Well, remember how we were talking about the power of X threads?

Let’s use Grok’s capabilities to help us turn the media your company is already putting out into great X threads.

For this example, we’ll be using our past newsletter issue. And we’ll see how we can turn it into an engaging Twitter thread.

Here’s a prompt you could use to test this out with your company or industry articles:

PROMPT
Transform the given content—such as an article, video script, tutorial, research paper, blog post, or any other source—into a viral Twitter thread by leveraging your training on Twitter data. When generating the thread, assume the role of [specified role] and aim to achieve [specified end goal]. Extract and highlight the most compelling or actionable points from the source material to create an engaging narrative. Follow these guidelines:

- Start with a strong hook in the first tweet to capture attention, tailored to the content type and audience.

- Break down the content into a series of tweets (suggest the optimal number), ensuring each tweet is concise, engaging, and contributes to a clear narrative flow that builds anticipation or curiosity.

- Adopt a tone suitable for the role, content type, and platform, balancing engagement with the intended purpose (e.g., informative, persuasive, instructional).

- Strategically incorporate engagement elements like questions, polls, stats, or calls to action throughout the thread to encourage interaction at multiple points.

- If applicable, suggest how to integrate images, GIFs, or videos to illustrate key points or break up text, enhancing visual appeal.

- Use relevant hashtags and mentions chosen based on current trends and the target audience's interests to increase visibility and connect with readers.

- Ensure the thread ends with a strong conclusion or call to action that directly relates to the end goal, such as booking a call, visiting a website, or sparking a discussion.

- Tailor the content and framing to suit the source material and the specified role's perspective, ensuring the thread remains focused and impactful.

- Present the thread as a numbered list of tweets.

{Article}.

To use the prompt just replace the brackets with your information.

This is what it would look like using last week’s newsletter as an example:

PROMPT
Transform the given content—such as an article, video script, tutorial, research paper, blog post, or any other source—into a viral Twitter thread by leveraging your training on Twitter data. When generating the thread, assume the role of the author of the automated salesman and aim to drive more people to subscribe to the newsletter. Adapt the content to fit the role and goal, whether it's promoting a product, educating an audience, sharing insights, or another purpose. Follow these guidelines:

- Start with a strong hook in the first tweet to capture attention, tailored to the content type and audience.

- Break down the content into a series of tweets (suggest the optimal number), ensuring each tweet is concise, engaging, and flows naturally.

- Adopt a tone suitable for the role, content type, and platform, balancing engagement with the intended purpose (e.g., informative, persuasive, instructional).

- Incorporate engagement elements like questions, polls, stats, or calls to action to spark interaction, adjusting based on the content's intent.

- If applicable, suggest how to integrate images, GIFs, or videos from the input or relevant to the topic.

- Use relevant hashtags and mentions to increase visibility and connect with the target audience.

- Ensure the thread has a clear narrative flow and ends with a strong conclusion or call to action that aligns with the end goal (e.g., driving clicks, sparking discussion, encouraging a step like 'learn more').

- Tailor the content and framing to suit the source material—whether it's a case study, industry article, tutorial, research, blog post, or other—and the specified role's perspective.

- Present the thread as a numbered list of tweets.

{Article}


While in this use case, I kept it literal with the role and end goal, it shouldn’t necessarily be like that.

You should think of it more like a question of what you want the thread to sound like.

Tip: I would encourage you to experiment by changing roles from sales to:

  • Marketer

  • Industry expert

  • Coach

  • Analyst

  • Teacher

  • Others

And end goal from sales to:

  • Book a Call

  • Provide Value

  • Give an Insight

  • Inform

  • Build Authority

  • Prove a point

  • Offer solutions

  • etc

After a couple of minutes, Grok will return with tweet-by-tweet examples of what to post.

Now all you need to do is copy and paste the tweets Grok wrote into a Twitter thread and edit them to your liking.

Once you feel comfortable hit post.

Congrats! You just saved yourself hours of having to do this yourself.

You can go back in this email and read the thread Grok wrote.

I edited about 20% of that thread.

Cool, but I don’t write newsletters. What else could I use this for?

Any long-form content. Use your imagination on what would be valuable for the prospects:

  • Industry News

  • Reports or Articles

  • Case Studies

  • Blog Post

  • Tutorials

  • Youtube video transcripts

  • Podcast Transcripts

The most important part is that you always input what perspective you want the AI to write from.

How do I try it out for myself?

To use Grok head to Grok.com and create an account.

Or if you have a X account you could access it in the menu.

Grok is completely free, so you can copy, paste, alter, and run the prompts in this email free of charge.

The free tier does have a smaller amount of how many times you can use it in a day.

If you find it to be valuable, you can subscribe to their paid version. It starts a $20/month.

Warnings:

As always AI is still AI. Be careful when and how you use it.

The way you use AI should be as an inexperienced intern giving you a rough draft.

Sometimes he will do such a good job you won’t need to make any changes

But more often than not, you’ll need to re-write a couple of things here and there.

It might be annoying.

But it’s still way faster than starting from scratch

Logging Off,

The Automated Salesman